1 scientist - CO2 + 1 YouTuber = 2 million views

- What are the main objectives and achievements of the Co2séquences project?

The Co2séquences project raises public awareness of the environmental impacts of our daily actions and encourages changes to reduce CO₂ emissions. It focuses on awareness-raising, education and community engagement to inspire concrete action for a sustainable future.

As part of the project, collaborations between Swiss scientists and renowned YouTubers have been established to produce videos on decarbonization. At the same time, a post-doctorate in social psychology was funded to improve communication on climate change and stimulate behavioral change.

The success of Co2séquences lies in its holistic approach, integrating awareness-raising, education, behaviour change and community involvement. Interdisciplinary collaboration between experts from different fields also enhances the effectiveness of the initiatives. In addition, the use of popular media, in particular by collaborating with influential YouTubers, enables us to reach a wide audience with attractive and accessible content.

- Why was it important for the success of Co2séquences to bring together scientists and influencers?

Collaboration between scientists and YouTubers offers several strategic advantages. Firstly, it offers considerable reach thanks to YouTubers' large and diverse audience, enabling scientists to reach a wider and more varied public.

In addition, this alliance enhances the relevance of the content by adapting it to the interests and concerns of the YouTubers' target audience. The creativity and diversity of formats inherent in YouTube videos enable scientific concepts to be presented in an attractive and engaging way, reinforcing the impact of scientific messages.

Finally, this collaboration stimulates public interaction and engagement with scientific content, promoting the dissemination and understanding of scientific knowledge. Together, scientists and YouTubers can create educational and entertaining videos that spark public curiosity and interest in scientific topics, helping to raise awareness and education in areas such as sustainability and climate change.

- In terms of positive impact on young people, what performance indicators can you report?

There are several key aspects to the Co2séquences project's success indicators.

In addition, the development of partnerships with other organizations and collaboration with experts in the field can be considered an indicator of success, showing the project's recognition and credibility in the field of environmental sustainability. By combining these indicators, Co2séquences can assess its impact and contribution to environmental awareness and action.

- How do you see the future of Co2séquences and its spin-off effects?

The benefits of a project like Co2séquences are diverse and significant. First and foremost, the project helps to raise public awareness of environmental issues and climate change. By highlighting the consequences of our daily actions on the environment, it helps raise collective awareness of the need to act.

By encouraging the adoption of more sustainable and ecological practices, Co2séquences can help change individual and collective behavior. This translates into a reduction in CO₂ emissions and the ecological footprint, which is essential for mitigating the effects of climate change.

In addition, the project can stimulate innovation in the field of environmental sustainability. By encouraging the development of new technologies, practices and initiatives, Co2séquences promotes the transition to a greener, more resilient economy. By encouraging participation in local initiatives and environmental events, it fosters a sense of belonging to a community committed to preserving the planet.

At last, Co2nséquences has become ACTION! We are developing a series of 5 videos to popularise the UNIGE study on behaviour-change communication.

Through this series of videos, we aim to provide communication tools for decision-makers and communicators in local authorities, public institutions, foundations and associations, so that their awareness-raising and information campaigns have a greater impact on our society.

In short, the benefits of Co2séquencess can be seen in increased awareness, changes in behaviour, innovations, greater community involvement and an influence on environmental policies. These benefits are essential to promote a transition to a more sustainable way of life and to preserve the planet for future generations.